20+ newstudents percampaign.
How Oklahoma Institute of Martial Arts turned two seasonal Meta ad campaigns into more than 40 new students, with every lead followed up automatically.
Back-to-school 2026
The goal
Fill OKIMA's classes during the two biggest enrollment windows of the year: New Year's, when families make fresh commitments, and back-to-school, when new routines start.
What we did
- Built the system to catch every lead
A Smart-Website + CRM with instant text and email follow-up, trial-class booking, and automatic reminders, so no lead went cold.
- Planned the offer and wrote the script
A seasonal offer for each campaign, plus a script and shot list so OKIMA knew exactly what to film.
- Edited the footage into ads
OKIMA captured the shots during class. We cut them into Facebook and Instagram ads with captions and copy.
- Launched, targeted, and tracked
Ads Manager setup, local targeting, and pixel tracking, with every lead routed straight into follow-up.
The results
Both campaigns brought in more than 20 new students, and both wrapped up in under three weeks. The second campaign beat the first on volume and on cost.
That's from about $593 in back-to-school ad spend, or less than $30 in ad spend per new student.
Why it worked
Right offer, right season
Each campaign ran when families were already looking for a new activity.
Instant follow-up
Every lead got a text and an email within seconds, so OKIMA reached families before other schools did.
Real footage
Ads filmed in OKIMA's own classes showed parents exactly what their kids would experience.
Services used
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