Martial Arts Facebook & Instagram Ads | Catchings Creative
Catchings Creative

Facebook and Instagram ads for martial arts schools

Ads that fillyour nextclass.

We plan the offer, write your script and shot list, edit the video, and run the campaign. You film on your phone. Every lead goes straight into automatic follow-up.

Request your free school evaluation See how it works

Our work on 2 campaigns a year is included with every Smart-Website package. You cover the ad spend.

Sample ad creative. Lead and cost numbers from OKIMA's 2026 back-to-school campaign.

From idea to booked trial classes

You know your school. We know what makes a parent stop scrolling. Here's how every campaign comes together.

  1. 01

    Pick the offer

    We talk through your goals and the season, then shape an offer parents will actually act on.

  2. 02

    Write the script and shot list

    You get a ready-to-film script built on proven ad frameworks, plus a shot list so you know exactly what to capture.

  3. 03

    You film on your phone

    Grab the shots during a normal class. No film crew, no fancy gear, and no guessing what we need.

  4. 04

    We edit the ad

    We cut the footage into scroll-stopping video with captions and music, and write the ad copy.

  5. 05

    We launch and target

    We handle Meta Ads Manager setup, audience targeting, and pixel tracking, then manage the campaign while it runs.

  6. 06

    Leads flow into follow-up

    Every lead lands in your CRM and gets an instant text and email, so they book a trial before they cool off.

Two big seasons a year, our work included

Families make new commitments around the new year and the start of school. Your Smart-Website package includes our work on a campaign for each, so you only cover the ad spend. You can add more campaigns anytime.

JanFebMarAprMayJunJulAugSepOctNovDec
Add a campaign anytime
Add a campaign anytime
Back-to-school
New Year's
Our work included with your Smart-Website package (you cover ad spend)Extra campaigns, our work priced per campaign

Campaign results

Real campaigns and real ad spend, shared with our clients' permission.

Oklahoma Institute of Martial ArtsTwo seasonal campaigns

More leads for less, campaign after campaign

OKIMA's back-to-school campaign brought in 62% more leads than New Year's, at a lower cost per lead. Both campaigns brought in more than 20 new students and wrapped up in under three weeks.

Leads
New Year's 2025
42
Back-to-school 2026
68
Cost per lead
New Year's 2025
$10.39
Back-to-school 2026
$8.72
Campaign length and spend

New Year's: 16 days, about $436 in total ad spend.
Back-to-school: 20 days, about $593 in total ad spend.

The Martial Arts CenterShawnee, OK
Cost per lead$4
Leads who book a trial class40%
Trial classes that enroll2 of 3
$15

In ad spend per new paying student, as the only school advertising in Shawnee.

Ads alone aren't the whole story

Every lead from our campaigns lands in your CRM and gets an instant text and email. That speed is a big part of why these schools turn so many leads into trial classes.

See the Smart-Website + CRM

Questions school owners ask

Don't see yours? Ask us on your free evaluation call.

How much should we spend on ads?

It depends on your area and goals, and we will recommend a budget on your evaluation call. For reference, OKIMA's last two campaigns ran at roughly $27 to $30 a day.

Who pays for the ad spend?

Your school does. The ad spend is what Meta charges to show your ads, and it is paid by you. What we charge for is our work, and for two campaigns a year that work is included with your Smart-Website package.

Do I have to film the ads myself?

You capture the footage, but you will not be guessing. We write the script and a shot list, then handle the editing, ad copy, targeting, and setup.

How long does a campaign run?

It depends on the goal. OKIMA's New Year's campaign ran 16 days and its back-to-school campaign ran 20 days, because classes filled up quickly.

Are ads included with my website?

Our work on two Meta ad campaigns a year is included with every Smart-Website and CRM package at no extra charge, including strategy, scripting, editing, setup, and management. The ad spend itself is paid by your school and is not included. Additional campaigns are priced per campaign.

What if I don't know what offer to run?

That is what the first step is for. We talk through your goals and help you choose an offer that fits your school and the season.

Where do the leads go?

Straight into your CRM, where automatic texts and emails go out within seconds and help each family book a trial class.

Which platforms do you run ads on?

Facebook and Instagram, managed through Meta Ads Manager.

See where your school stands

Request a free school evaluation. Fill out the form and we'll reach out to set up a call, where you'll see exactly where you're winning, where nearby schools are outranking you, and what we'd fix first. No cost, no obligation.

What we look at

  • Your Google Maps and search rankings against nearby schools
  • Whether AI assistants recommend your school
  • Your website on a phone, from first visit to booked class
  • Your social media profiles and activity
  • How fast new leads hear back from you

We take one school per area. We'll tell you on the call if yours is open.

Request your free evaluation