$15 pernewstudent.
How The Martial Arts Center in Shawnee, Oklahoma, turns $4 leads into enrolled students with Meta ads and instant follow-up.
The goal
Turn local interest into enrolled students as efficiently as possible, in a smaller market where every lead counts.
What we did
- Ran Meta ads to Shawnee families
Facebook and Instagram campaigns aimed at local parents, built from footage filmed in TMAC's own classes.
- Followed up instantly
Every lead got an automatic text and email within seconds, with a link to book a trial class.
- Made booking effortless
A Smart-Website with trial-class booking synced to TMAC's schedule, plus reminders so families showed up.
The results
TMAC is the only school running ads in Shawnee, which keeps its cost per lead around $4. Instant follow-up books 40% of those leads into a trial class, and TMAC's instructors take it from there: two out of three trial students sign up.
For every 100 leads, at TMAC's rates
A new student's first month of tuition pays back their ad cost more than six times over.
Why it worked
First mover advantage
As the only school advertising in town, TMAC gets parents' attention at a low cost.
Speed to lead
Instant replies get families onto the calendar while they're still interested.
A great trial class
The system books the trial. TMAC's instructors turn it into an enrollment.
Services used
See where your school stands
Request a free school evaluation. Fill out the form and we'll reach out to set up a call, where you'll see exactly where you're winning, where nearby schools are outranking you, and what we'd fix first. No cost, no obligation.
What we look at
- Your Google Maps and search rankings against nearby schools
- Whether AI assistants recommend your school
- Your website on a phone, from first visit to booked class
- Your social media profiles and activity
- How fast new leads hear back from you
We take one school per area. We'll tell you on the call if yours is open.